Tonight, in light of all the bemoaning I’ve heard this week, I thought I would offer a few helpful tips to the new author, authors of small epubs, authors that haven’t made their first million yet, etc.
First, I understand your frustration. I spent about $300 on promotion last year. My first royalty check was $1.67. Am I miffed? Not really. The way I look at it, this was my first year of real publication. When Walter P. Chrysler began his automotive company, I am sure that he did not sell 2.4M (total Chrysler sales 2012) cars that first year. What do I think he did? He consistently put out a product that at times was better than his competitors and sometimes worse, but he didn’t give up. No one has time to feel sorry for themselves. You should consistently put out a quality product and eventually, people will buy that product.
Next, don’t put down the smaller ePub houses because they don’t have the money to hire a publicist for you. Amanda Hocking did what? She did it herself. That old saying, if you want something done right, do it yourself – it should be changed to if you want something done at all, do it yourself. Work hard at promoting. That’s not to say that the results will be immediate, but a trickle of water formed the Grand Canyon.
I really want to say this and I hope no one is offended. It is the truth as I know it. There are a million authors out there that aren’t published yet. Many have cried real tears as their submissions come back one after another, after another, rejected. This is their dream. It’s your dream and mine. If you are lucky enough to have a book in publication, please remember how truly special are your circumstances.
Finally, I believe in the motto that hard work and a failed attempt beats the shit out of pissing and moaning. Be diligent. Stop complaining. Try to put all that energy of looking at what other authors are pulling down in sales figures and spend some time honing your craft. Become the best. That’s all any of us can do. It is a drain to hear how horrible it is for us that are published by smaller publishing houses.
Be better than that. And remember, writers are not whiners. We are responsible for art that will be enjoyed by our society for many years to come. That in itself is worth a million bucks, in my humble opinion.
Until next time, all best.